Fetch and Render
A tool that shows how search engine bots see and render your web page.
Fetch and render is a process (and former Google Search Console feature) that shows you how Googlebot sees your page. It fetches the HTML and then renders it — executing JavaScript, loading CSS, and displaying the visual result — just like a browser would.
This matters because what users see and what Googlebot sees can be very different. If your site relies heavily on JavaScript to load content, Googlebot might see a blank page or incomplete content. Fetch and render reveals these discrepancies.
Google Search Console's current equivalent is the "URL Inspection" tool, which shows both the raw HTML Google received and the rendered page. You can see if important content, links, or resources are blocked or failing to load.
Common issues found through fetch and render: blocked JavaScript or CSS files (via robots.txt), content loaded only after user interaction, images behind lazy loading that bots can't trigger, and third-party resources that fail to load.
Why It Matters for SEO
If Googlebot can't properly render your page, it can't index your content correctly. JavaScript-heavy sites are especially at risk. Checking how Google sees your pages ensures your content is actually being indexed the way you intend.
🔍 How to Check This
Start with an AuditMySite scan to identify rendering and crawling issues, then verify specific pages in Google Search Console.
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