Guest Posting
Writing content for another website to build backlinks and establish authority in your niche.
Guest posting (or guest blogging) is the practice of writing articles for other websites in your industry. In return, you typically get a backlink to your site in the author bio or within the content. It's one of the most common link building strategies.
Done well, guest posting is a legitimate way to build relationships, reach new audiences, and earn quality backlinks. The key is targeting relevant, authoritative sites and providing genuinely valuable content — not just writing 300 words of fluff for a link.
Done poorly, guest posting is spammy. Mass-producing low-quality articles for any site that'll take them, with exact-match anchor text links, is a black hat tactic that Google has explicitly warned against.
The sweet spot: find sites in your niche with engaged audiences, pitch unique topics that their readers would genuinely find valuable, and write content as good as (or better than) what you'd publish on your own site.
Why It Matters for SEO
Quality guest posts build authoritative backlinks, expose your brand to new audiences, and establish you as an expert in your field. When done ethically, it's one of the most effective and sustainable link building strategies available.