Link Building
The process of acquiring hyperlinks from other websites to improve your site's authority and rankings.
Link building is the practice of getting other websites to link to yours. Since backlinks are one of Google's top ranking factors, building a strong backlink profile is essential for competitive SEO.
Effective link building strategies include: creating linkable content (data studies, original research, comprehensive guides), guest posting on relevant sites, digital PR (getting mentioned in news articles), broken link building (finding dead links on other sites and suggesting your content as a replacement), and building relationships in your industry.
The best links are earned naturally because your content is genuinely useful. But waiting for links to happen organically is slow, especially for new sites. Active outreach and promotion help accelerate the process.
Avoid buying links, participating in link schemes, or using private blog networks (PBNs). These violate Google's guidelines and can result in manual penalties. Focus on earning links from real, relevant websites with actual audiences.
Why It Matters for SEO
Backlinks remain one of the strongest ranking signals. Sites with more high-quality backlinks consistently outperform those without. Link building is difficult and time-consuming, but it's often the difference between page one and page two.