Internal Link
A link from one page on your website to another page on the same website.
An internal link is a hyperlink that connects one page of your website to another page on the same site. Your navigation menu, footer links, sidebar links, and in-content links to other pages are all internal links.
Internal linking serves three purposes: it helps users navigate your site, it helps search engines discover and crawl your pages, and it distributes PageRank (link equity) throughout your site.
Strategic internal linking means pointing links from your high-authority pages to pages you want to rank better. If your homepage has lots of backlinks, linking from it to an important product page passes some of that authority along.
Use descriptive anchor text for internal links. "Click here" tells search engines nothing. "Our complete guide to technical SEO" tells both users and Google exactly what to expect on the linked page.
Orphan pages — pages with no internal links pointing to them — are essentially invisible to search engine crawlers navigating through your site. Every important page should have at least a few internal links pointing to it.
Why It Matters for SEO
Internal links are one of the most powerful and underused SEO tactics. They help search engines understand your site structure, distribute authority to important pages, and keep users engaged longer. And unlike backlinks, you have full control over them.
🔍 How to Check This
Use AuditMySite's Broken Links Checker to find broken internal links and orphan pages on your site.
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