Breadcrumbs
A navigation trail showing the user's location within a website's hierarchy.
Breadcrumbs are a secondary navigation element that shows users where they are on a website. They typically appear near the top of a page and look like: Home > Category > Subcategory > Current Page. Each level is usually a clickable link.
The name comes from the fairy tale of Hansel and Gretel, who left breadcrumbs to find their way home. On a website, breadcrumbs help users trace their path back through your site's hierarchy.
There are three types: hierarchy-based (Home > Shoes > Running Shoes), attribute-based (Home > Shoes > Size 10 > Red), and history-based (showing the user's actual navigation path). Hierarchy-based is the most common and most useful for SEO.
Implementing breadcrumbs with structured data (BreadcrumbList schema) can make them appear in Google search results, giving your listing more visual real estate and making it easier for searchers to understand your site structure.
Why It Matters for SEO
Breadcrumbs improve user experience by making navigation intuitive, reduce bounce rates by offering easy paths to related content, and help search engines understand your site structure. When marked up with schema, they can enhance your search result appearance.
🔍 How to Check This
Use AuditMySite's Schema Generator to create BreadcrumbList structured data for your pages.
Try Schema Generator →