User Experience (UX)
The overall experience a visitor has on your website, from loading speed to ease of navigation.
User experience (UX) encompasses everything about how a person interacts with your website: how fast it loads, how easy it is to navigate, how the content is structured, how it looks on mobile, and whether they can accomplish what they came to do.
Google has increasingly made UX a direct ranking factor. Core Web Vitals measure specific UX metrics. Mobile-friendliness is required for mobile-first indexing. Page speed is a confirmed ranking signal. The trend is clear: Google wants to rank pages that users actually enjoy visiting.
Good UX for SEO means: fast loading times, clear navigation, readable fonts and contrast, mobile-responsive design, no intrusive pop-ups, logical content hierarchy, easy-to-find information, and accessible design for users with disabilities.
UX and SEO aren't competing priorities — they're aligned. Every UX improvement you make (faster pages, better navigation, clearer content) also tends to improve your SEO. When Google says "create pages for users, not search engines," this is what they mean.
Why It Matters for SEO
User experience directly impacts engagement metrics like time on site, pages per session, and conversion rates. Google uses multiple UX signals as ranking factors. A poor user experience means higher bounce rates, lower engagement, and ultimately lower rankings.
🔍 How to Check This
AuditMySite evaluates your page's user experience including Core Web Vitals, mobile-friendliness, and accessibility.
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