Page Speed
How quickly a web page loads and becomes interactive for users.
Page speed measures how fast your web page loads and becomes usable. It encompasses multiple metrics: Time to First Byte (TTFB), First Contentful Paint (FCP), Largest Contentful Paint (LCP), and Time to Interactive (TTI).
Google has confirmed page speed is a ranking factor for both mobile and desktop searches. Faster pages rank better, get more engagement, and convert at higher rates. Amazon famously found that every 100ms of latency cost them 1% in sales.
Common speed killers include: unoptimized images (the #1 culprit), too many HTTP requests, render-blocking JavaScript and CSS, no browser caching, unminified code, and slow server response times.
Quick wins for page speed: compress images (use WebP format), enable lazy loading for below-the-fold images, minify CSS and JavaScript, use a CDN (Content Delivery Network), enable GZIP compression, and reduce third-party scripts.
Tools like Google PageSpeed Insights, GTmetrix, and WebPageTest give detailed breakdowns of what's slowing your site down and specific recommendations to fix it.
Why It Matters for SEO
Page speed is a confirmed ranking factor and directly impacts user experience. Slow pages have higher bounce rates, lower engagement, and worse conversion rates. Every second of load time matters — both for rankings and revenue.
🔍 How to Check This
AuditMySite measures your page speed and Core Web Vitals, showing you exactly what to fix for faster loading.
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