Bounce Rate
The percentage of visitors who leave your site after viewing only one page.
Bounce rate measures the percentage of visitors who land on a page and leave without taking any further action — no clicking to another page, no filling out a form, nothing. They came, they saw, they left.
A "bounce" isn't always bad. If someone searches "what time is it in Tokyo," lands on your page, gets the answer, and leaves — that's a successful visit even though it's technically a bounce. Context matters.
Average bounce rates vary wildly by industry and page type. Blog posts typically have higher bounce rates (70-90%) because people read the article and leave. Landing pages aim for lower rates (30-50%) because you want visitors to take action.
In Google Analytics 4, Google replaced bounce rate with "engagement rate," which measures the opposite — what percentage of visits were "engaged" (lasted more than 10 seconds, had a conversion event, or viewed multiple pages).
Why It Matters for SEO
A high bounce rate on key pages (like your homepage or product pages) often signals that visitors aren't finding what they expected. It can indicate slow load times, poor design, misleading meta descriptions, or content that doesn't match search intent.
🔍 How to Check This
Run an SEO audit on AuditMySite to identify pages with user experience issues that might be causing high bounce rates.
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