Organic Traffic

Organic traffic refers to visitors who arrive at your website by clicking on unpaid (non-ad) search engine results. When someone searches for something on Google, skips the ads at the top, and clicks on a regular result — that's organic traffic.

Organic traffic is considered the most valuable type of web traffic for several reasons: it's free (you don't pay per click), it's sustainable (good rankings provide traffic for months or years), and it's high-intent (people are actively searching for what you offer).

The opposite of organic traffic is paid traffic (from ads), direct traffic (typing your URL directly), referral traffic (clicking links on other sites), and social traffic (from social media platforms).

Growing organic traffic is the primary goal of SEO. It's measured in tools like Google Analytics (under Acquisition > Traffic Acquisition) and Google Search Console (which shows impressions and clicks from organic search).