Local SEO
SEO strategies focused on improving visibility for location-based searches and Google Maps.
Local SEO is the practice of optimizing your online presence to attract more business from local searches. When someone searches "pizza near me" or "plumber in Sacramento," Google shows local results — a map pack with three businesses and localized organic results.
The foundation of local SEO is your Google Business Profile (formerly Google My Business). This free listing controls how you appear in Google Maps and the local pack. Keep it updated with accurate business hours, photos, services, and respond to reviews.
Other local SEO factors include: NAP consistency (Name, Address, Phone number should be identical across all directories), local citations (mentions of your business on sites like Yelp, Yellow Pages), localized content on your website, and local backlinks from community organizations or local news.
Reviews are hugely important for local SEO. The number of reviews, your average rating, and how you respond to reviews all influence your local rankings. Encourage happy customers to leave Google reviews.
Why It Matters for SEO
46% of all Google searches have local intent. If you have a physical location or serve a specific area, local SEO determines whether potential customers find you or your competitors. The local pack gets significant clicks and drives real foot traffic.