Rich Snippet
Enhanced search results that display extra information like ratings, images, or prices alongside the standard listing.
A rich snippet is an enhanced search result that displays additional information beyond the standard title, URL, and meta description. They can show star ratings, product prices, recipe cooking times, FAQ answers, event dates, and more.
Rich snippets are generated from structured data (schema markup) on your page. When Google can read your structured data and decides it's appropriate, it may display the extra information directly in search results.
Common rich snippet types include: Review snippets (star ratings), Recipe snippets (cooking time, calories, ratings), FAQ snippets (expandable question-answer pairs), Product snippets (price, availability, ratings), Event snippets (dates, locations), and How-to snippets (step-by-step instructions).
Having a rich snippet doesn't guarantee higher rankings, but it dramatically increases your visibility and click-through rate. Your listing takes up more visual space and provides more useful information, making it more likely to get clicked.
Why It Matters for SEO
Rich snippets make your search listings stand out, increasing CTR by 20-30% in some cases. They build trust by showing additional information before the click. In competitive SERPs, a rich snippet can be the deciding factor that gets users to choose your result.
🔍 How to Check This
Use AuditMySite's Schema Generator to add the structured data needed for rich snippets.
Try Schema Generator →