Meta Tags
HTML tags in a page's head section that provide metadata about the page to search engines.
Meta tags are snippets of HTML code in a page's <head> section that provide information about the page to search engines and browsers. They don't appear on the page itself — they're invisible to visitors but critical for SEO.
The most important meta tags for SEO include: the title tag (technically its own element, not a meta tag), meta description, meta robots (controlling indexing behavior), canonical tag, and viewport tag (for mobile rendering).
Other meta tags include charset (character encoding), author, and various social media tags (Open Graph for Facebook, Twitter cards). While not all meta tags directly impact rankings, they influence how your content is displayed and shared.
Some meta tags are outdated and ignored by search engines. The meta keywords tag, for example, was heavily abused and Google stopped using it as a ranking signal long ago. Don't waste time on it. Focus on the tags that actually matter.
Why It Matters for SEO
Meta tags control how search engines interpret and display your pages. Incorrect or missing meta tags can prevent pages from being indexed, display poorly in search results, or miss opportunities for enhanced visibility.
🔍 How to Check This
Use AuditMySite's Meta Tag Generator to create and validate your meta tags, or run a full scan to check existing tags across your site.
Try Meta Tag Generator →