Title Tag
The HTML element that defines a page's title, displayed in search results and browser tabs.
The title tag is an HTML element that specifies the title of a web page. It appears in three places: search engine results (as the clickable blue headline), browser tabs, and social media shares (if no Open Graph title is set).
The title tag is one of the most important on-page SEO elements. It's the first thing searchers see in results and a significant ranking factor. Google uses it to understand what your page is about and to determine relevance for search queries.
Best practices: keep titles under 60 characters (Google truncates longer ones), put your primary keyword near the beginning, make each page's title unique, include your brand name at the end, and write titles that compel clicks.
Common mistakes: duplicate title tags across pages, keyword-stuffed titles, titles that are too long or too short, and generic titles like "Home" or "Untitled." Every page deserves a thoughtful, unique, keyword-rich title.
Google sometimes rewrites title tags in search results if it thinks it can create a better one. This happens more often with overly long titles, keyword-stuffed titles, or titles that don't match the page content well.
Why It Matters for SEO
The title tag is one of the strongest on-page ranking signals and the single biggest factor in search result click-through rate. It's your page's first impression — a great title tag means more clicks, more traffic, and better rankings.
🔍 How to Check This
Use AuditMySite's Meta Tag Generator to craft optimized title tags and preview them in search results.
Try Meta Tag Generator →